Why we exist
To close the advice, understanding and relationship gap, helping customers make confident and informed insurance decisions.
ABOUT POST ASSURANCE BROKERSBuilt on understanding.
Built on understanding.
Grounded in trust.
Insurance expertise and community understanding, brought together with a clear purpose.
WHY PABL EXISTSClosing the gap between
Closing the gap between
insurance and understanding.
Every customer should feel understood, protected and respected.
Post Assurance Brokers Limited is a specialist, community-focused insurance broker. We help individuals, families, businesses and organisations understand risk, explore appropriate protection and build resilience.
Our focus begins with Nigerian, West African and underserved communities, alongside the wider UK public. We combine cultural awareness with individual assessment—taking the time to understand each customer’s circumstances.
OUR PURPOSE, VISION & MISSIONA clear direction.
A clear direction.
A shared commitment.
Our vision
To become the United Kingdom’s most trusted specialist insurance brokerage, serving the Nigerian, West African, the underserved community and wider public across the United Kingdom, with excellent customer experience.
Our mission
To protect customers with accessible, trusted, and specialist insurance solutions, while fostering long-term relationships built on integrity, expertise, and exceptional service.
WHAT GUIDES US
Our values, in practice.
Trust is earned through what we do,
not simply what we say.
Understand first
Listen to your needs and recognise the context in which you live and work.
Explain clearly
Make cover, price, exclusions and limitations easier to understand.
Act with integrity
Treat customers fairly and take responsibility for the service we provide.
Build relationships
Stay engaged beyond the initial enquiry, with ongoing support and clear communication.
EXPERIENCE & MARKET RELATIONSHIPSSpecialist knowledge.
Specialist knowledge.
A wider perspective.
Led by Olalekan (Lekan) Ajisafe, whose insurance experience spans more than 20 years.
Our leadership’s experience includes construction, aviation, energy, marine, logistics and financial services in the UK and internationally. That perspective helps us understand complex risks and the questions to ask when exploring suitable arrangements.
Our existing market relationships include Lloyd’s syndicates, UK insurers and international reinsurance markets. We discuss the placement options available for each enquiry and explain the scope of our service.
Explore our sector expertise ↗OUR LONG-TERM AMBITIONGrowing with our communities.
Growing with our communities.
Building capability with care.
Our ambition is to become a trusted adviser and lasting insurance partner for the communities we serve.
As PABL develops, we aim to strengthen the connection between UK and West African insurance markets, support community-owned businesses and organisations, and make insurance easier to understand and access.
A trusted community partner
Build lasting relationships with businesses, families, associations, professional bodies, faith organisations and charities through service, education and practical guidance.
A UK–West Africa connection
Develop our role as a wholesale and placement gateway between West Africa and the UK as our market relationships, permissions and operational capability develop.
Solutions shaped by real needs
Explore community-specific products, schemes and embedded insurance, where protection is offered as part of another service. These are future development ambitions, dependent on customer need, insurer support and the ability to deliver responsibly.
People and responsible technology
Develop talent, share insurance knowledge and explore digital distribution that makes service more accessible while maintaining professional and operational standards.
Our approach to growth
Establish the core. Deepen our capability. Then build distinctive propositions. We will develop services as our people, partnerships, permissions and controls allow; future ambitions do not describe products currently available.
WHAT OUR STRATEGY MEANS FOR YOU
Six commitments behind our service.
Customer understanding
Listen first, explain cover and limitations clearly, and help you make informed decisions.
Reliable operations
Keep clear records, take ownership of enquiries and provide consistent support through the policy relationship.
Technology with a purpose
Use technology to make it easier to contact us and help our team deliver accurate, accessible service.
Professional standards
Treat customers fairly, communicate transparently and work within the scope of our permissions and arrangements.
People who keep learning
Develop our team’s knowledge, share expertise and take responsibility for improving our work.
Community participation
Build understanding through education, listening, partnerships and practical risk guidance.
LET’S TALK
A conversation today. A more secure tomorrow.
Tell us what matters to you. We’ll take the time to understand.